Advertising and PR on the web can serve some unique purposes for industrial marketers. First, while search engine marketing provides an excellent ROI, it is really designed to target people actively engaged in a search for your products or services. If you want to get your message out to a much broader audience, advertising on authority and media sites, sponsoring forums and blogs, and sending press releases out to relevant publications and websites can also be very effective.
Unfortunately, today the opportunities can be overwhelming. There are dozens of online industrial directories, industry specific web portals, online trade magazines, and countless forums and blogs. In fact, there are so many now that figuring out where to advertise can be very complex. This is especially true when one tries to measure the success of this activity while considering lead generation, brand development, and even how the ad or press release has affected its site’s link popularity (a major factor in its ability to earn high organic rankings).

In the remainder of this article, I will review the major industrial search engines and directories to provide some of my personal experiences and opinions on how you can integrate them into your campaign. Admittedly, this review will not cover every directory as many new ones have evolved in the last two years and we simply don’t have experience with them all.
Prior to advertising in any of these directories, I always recommend building or modifying your own website to make sure that it is optimized, search engine friendly and effectively converts visitors into leads or sales. As stated above, I would also recommend bidding on a targeted list of keyword phrases in Google AdWords, Yahoo Search, and MSN adCenter as these PPC programs typically generate more leads/sales at a much lower cost than advertising for our clients. Finally, make sure you put some web analytics in place to track all of your activity so you can see where you are getting your best ROI. Google Analytics is free and meets the needs of the vast majority of industrial marketers with whom we work.
Armed with a site that performs and plenty of data from your keyword research and PPC advertising programs, you can now turn your attention to advertising. Buying listings in these directories can generate qualified leads, provide contact names and numbers, increase brand recognition, and even benefit your organic optimization efforts.
Listed below are some of the major industrial search engines and directories that we have analyzed, tested, and/or currently use. It is important to note that our review comes from our perspective as SEO Consultants.

Industrial directories and search engines create a difficult situation for industrial marketers who want to run their own search engine marketing campaigns. On the one hand, we can buy listings in these directories to generate more exposure, more leads, and more incoming links to our client’s site. On the other hand, some of the money we pay these publishers to be included in their directories and search engines goes to fund their own SEO and PPC efforts. Considering that for many search phrases, our clients’ main competition in Google, Yahoo, and MSN for first page positioning is these directories, the problem is obvious. If a company is running its own SEO and PPC campaigns, then these directories exist as both competitors and potential partners.

What is Article Submission?

You have a good product or services, you have written article about those services or products to provide more information to your clients so that you can have more sale of your product or service as well as attaining one way quality links, Here comes the need of submitting your article in different article directories so that it will be popular when someone looking for more information about particular type of services or products! Article Submission provides you reputation, credibility, and name recognition in the market as well as increase your traffic and sales.

Why to use Gladon IT Concepts?

GITC have submitted more than 1000 articles and have vast expertise in getting your article publishing in article directories. We take care of your article and if we need to change someting in article as per directory guidelines, we change so that you can get maximum article publishing. We use our experience in correct category selection to avoid rejections! We have got following advantage over other companies: Gain quality one way links via Article Submission from content pages. Articles are submitted manually by our experienced submitters. We have submitted more than 1000 articles till today, so we have already extra advantage over newcomer service provider in this industry! Qualified and experienced submitters who know the guidelines of these directories User account creation so that you can use that account for future also! Correct category selection to provide maximum results!

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