As you all know wordpress is a platform used for creating blogs. After the installation the blog can be customized as per the requirements. Wordpress theme customization is start with the selection of the suitable theme. There are different kinds of wordpress themes are available for blog customization. Both free and paid themes are available for this purpose.
All the wordpress themes can be customized as per the requirements. There are lots of guide lines are associated with wordpress theme customization.

Choosing the suitable themes

We have to choose the theme as per the nature of the industry for which we are doing the blog. The themes are categorized as one column, two column, three columns etc.
The themes are categorized on the basis of the color also. We can customize the theme at any format. HTML knowledge and basic knowledge in php are the essential skills for the customization of the blog. The marketing of the blog will be started from the blog customization itself.
The customization of the blog includes the customization of the headers, sidebars, menus etc. The headers can be customized with attractive banners, images and even flash presentations.

Keyword driven content

The content in the post should be keyword driven. The meta tags is giving in the header section. The keyword rich titles, descriptions etc can be given in the header area. Other kinds of meta tags are also included in this area.

Use of Widgets

There are two advantages in using the widgets in a wordpress blog. Some of the widgets will help us to form a community with the blog. So these kind of widgets will increase the traffic to the blog. Always choose the appropriate widgets with color theme and look matching to the industry to which blog represents.

On the occasion of the launching of websites, the webmaster will think that how can gain huge traffic to his website. But his or her website may not be suitable for driving the attraction of the search engines. That website may not be a search engine friendly one. This time the webmaster will think about making the website seo friendly. Some times the webmaster become succeeded in these tasks. If the website is containing lots of programming pages usually the webmaster become failure in the optimization tasks. We can modify the website as an seo friendly one if the website is not containing much dynamic content. We can apply the basic laws of seo for the basic search engine optimization if the website is not containing the huge dynamic content. If the website is containing complex programming part the webmasters can follow the essential steps for the search engine optimization of the blogs and websites. By adopting the following optimization tips, he can gain the attraction of search engines to his website.

Use of appropriate meta tags.
Always the meta tags should be keyword driven. We can drive the essential keywords from the keyword suggestion tools. If we are planning to do this as a serious process then we have to do the keyword research as a serious job. Lots of suitable tools are available for keyword research. This is applicable for both websites and blogs. The title tags, keywords, etc are to be optimized carefully for getting better results.

Keyword driven content in website. Keyword driven post in blogs.
The keyword density of the website should keep as 5% to 7% as the universal rule of seo.
The optimum value for keyword density is 5-7%. In the case of keyword phrases, you should calculate the total density of each of the individual keywords comprising the phrases to make sure it is within the specified limits.

Creation of HTML Sitemap
The presence of an html sitemap is increases the seo value of the website and blogs.

Google/ Yahoo sitemap submission
Sitemaps are essential part of websites and blogs. Google sitemaps and Yahoo sitemaps should be submitted for websites and blogs. Google sitemap is with the name sitemap.xml and Yahoo sitemap is with the name urllist.txt. There are different sites are available for generating the sitemaps for Google and Yahoo.

Web directory submission to major search engines
The website should be submitted to major search engines like google, yahoo, msn, aol etc. The website will be crawled by these search engines and will include in their indexed lists.

Creation of the robots.txt file
If the website is having complex programming area, huge images or animated objects etc and which is not to be crawled by search engines, we can use the robots.txt file from the crawling of these files. This can be applied for the blogs also.

Use of Alt tags
Use of alt tags with the images is an important method for driving the attention of search engines to the websites. The alt tags should be keyword driven.

Advanced seo tips
There are hundreds of search engine optimization tips for websites and blogs. I will publish the details of every individual tips given above as a separate entity in the coming days. I will publish the ¼ th part my recent books 1001 seo tips , 1001 blogging tips, 1001 tips for webmasters and Tips for Success, the Ultimate 1001 tips for generating money from websites and blogs as different volumes through the regular postings.