Making money through email on the internet, making money on the internet, especially with the highly advanced spam control of this day and age can seem like a hopeless task, but it doesn’t have to be. If done cleverly, and of course ethically, email marketing can open up a whole host of benefits for your online (or offline) business. The secrets to successful email marketing are setting up a good mailing list, avoid spamming, and making sure you maintain the interest of your potential customers.
Setting up a good mailing list can be relatively simple, and works on the same principle as the maintenance of the interest of your potential buyers. You must make sure to provide incentives for the visitors of your website or for past customers to submit their email addresses to your mailing list. How do you do that? Offer
promotions, coupons, discounts or free samples and accessible, useful information in your newsletter. Keep in mind that nobody will read a fluff-filled, poorly constructed newsletter twice. The next time it shows up in their mailbox it will be deleted unread. Or even worse your subscriber may hit the unsubscribe button. If
your newsletters have been interesting in the past, or have been a way for your readers to get free stuff, your email will definitely make its way out of the spam basket, be opened and read.
Make sure not to bombard your subscribers with all sorts of advertisements or hard sell marketing campaigns. That would be a major turn-off for anyone, and it would make it very easy for the “delete” button to be pushed. Keep things elegant and respectful, make your bids interesting and exciting and don’t offend your
customers’ intelligence by promoting online your products, and you will have a long lasting, professional, mutually advantageous relationship on your hands.
You could use your own servers and email program to keep track of subscribers, distribute your messages and update the subscriber list for bounces and unsubscribes, but that can be time consuming.
A more efficient way is to use the services of an email distribution company such as getresponse.com or aweber.com As you can see, making money by way of email can be very easy if done correctly, all you need to do is build a trusting relationship with your potential buyers.
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